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Simplify your European expansion by relying on NOÉ's expertise, an accounting firm specialized in e-commerce

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Our experts help you organize your accounting and tax information system integrated with major e-commerce platforms

Our Services

A complete solution for your success in France

Company Creation

Complete support to create your French company (SAS, SARL)

  • Legal advice
  • Administrative formalities
  • Bank account opening

Accounting & Tax

Accounting management adapted to international e-commerce, in partnership with LOGEFI SERVICES for your tax obligations

  • Real-time accounting
  • Certified annual balance sheet
  • Tax representation with LOGEFI SERVICES
  • Complete European VAT management

Marketplace Integration

Automatic synchronization of your sales and payments

  • Amazon, Shopify, WooCommerce
  • Stripe, PayPal
  • Bank reconciliation
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Exclusive partnership

Your tax compliancewith LOGEFI SERVICES

In partnership with the French leader in tax representation for Chinese e-merchants

Combined expertise for your success

Noé handles your accounting and works closely with LOGEFI SERVICES for all your European tax obligations.

+ 10 000
Chinese e-merchants
LOGEFI SERVICES
OFFICIAL PARTNER

French leader in e-commerce tax representation

Authorized tax representation

LOGEFI SERVICES, French leader in e-commerce tax representation

Guaranteed compliance

Complete management of your VAT obligations throughout Europe

Recognized expertise

Over 10000 Chinese companies supported

Premium service

Dedicated support in French, English and Chinese

Discover how our partnership with LOGEFI SERVICES can simplify your tax compliance

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Optimized e-commerce models

Your ideal e-commerce model

Discover the perfect strategy for your European expansion. Each model is optimized for Chinese sellers.

Marketplace + EU Stock - e.g. Amazon FBA

The Chinese company connects to a European marketplace (e.g. Amazon.fr), sells its products, and uses the FBA service to store and ship from EU warehouses.

📦 Customer journey

1. Customer buys on marketplace

Access to millions of customers

2. Amazon picks from EU stock

Local stock = fast delivery

3. Fast delivery (2-4 days)

Optimized customer experience

4. Customer service & returns managed

Amazon handles everything for you

Key advantages

Fast delivery
2-4d

2-4 days in Europe

Simplified VAT
€0

Marketplace collects and remits

Maximum visibility
400M+

Millions of potential customers

Outsourced logistics
24/7

FBA manages stock and shipments

Credibility
A+

Prime badge and trust

Scalability
50%+

50%+ CN sellers use FBA

⚙️ Regulatory points

VAT automatically collected by Amazon

ℹ️

Bulk import = customs savings

⚠️

Marketplace commission 8-15% by category

Crucial regulations 2024

Master the legal obligations of cross-border e-commerce. Non-compliance = customs blockage + heavy fines.

EU E-commerce VAT Reform

July 1, 2021
  • €22 franchise abolished: VAT from €1
  • IOSS recommended for B2C < €150
  • Marketplaces = VAT liable
  • Variable penalties by country for non-compliance

IOSS - Import One-Stop Shop

Optional (highly recommended)
  • Single IOSS number for all EU
  • Centralized monthly declaration
  • Destination country VAT (19-27%)
  • Intrinsic value < €150

OSS - One-Stop Shop

€10,000 threshold
  • B2C cross-border EU sales
  • Quarterly declaration
  • Buyer country VAT rate
  • Avoids multi-registrations

DSA & Liability

2023
  • Digital Services Act applicable
  • Mandatory seller KYC
  • Enhanced product traceability
  • CE compliance mandatory if applicable by product category

OKÉ Solution Powered by Artificial Intelligence

Noé uses the OKÉ AI-based solution to facilitate the integration of e-merchants' accounting systems with major marketplaces and payment service providers.

Accelerated Processing

Reduced processing times and day-to-day accounting and tax tracking

Guaranteed Completeness

Complete transaction processing and automatic documentation

Automatic Reconciliations

Automated bank reconciliations and optimal accounting matching

Secured Compliance

Secured tax compliance for all operations

Native Integrations

Direct connection with Amazon, Shopify, WooCommerce, PrestaShop and more

Predictive AI

Anomaly detection and real-time tax optimization

Native integrations

Automatic synchronization
with your favorite tools

Connect your marketplaces and payment solutions in one click. All your transactions synchronized in real time.

Stripe
PayPal
Amazon
Shopify
WooCommerce
PrestaShop
Stripe
PayPal
Amazon
Shopify
WooCommerce
PrestaShop
Stripe

Stripe

Connected

PayPal

PayPal

Connected

Amazon

Amazon

Connected

Shopify

Shopify

Connected

WooCommerce

WooCommerce

Connected

PrestaShop

PrestaShop

Connected

Real-time

Instant synchronization of all your transactions

🔒

Secure

Encrypted connections certified by platforms

🚀

Automatic

Bank reconciliation and accounting effortlessly

OKÉ

Chinese e-commerce in Europe

Figures demonstrating the importance of specialized accounting expertise

EU e-commerce market

$41.8B+26-29%/yr

Chinese e-commerce volume to Europe (2023)

Active Chinese sellers

150,000++35%/yr

Chinese companies selling in Europe

France market share

38%+18%/yr

E-commerce products of Chinese origin (cumulative estimate)

Via marketplaces

75%50% FBA

Sales through Amazon, eBay, etc.

Key trends 2025

60%

of Chinese sellers considering an EU subsidiary

IOSS

adopted by most structured B2C sellers outside EU (<€150)

2026

new EU regulations on small parcels

In this rapidly evolving context, Noé & LOGEFI SERVICES support you with unique expertise in the Chinese market and European regulations.

New 2025 regulations

Exclusive guides China-Europe e-commerce

Written specifically for Chinese sellers. VAT compliance, FBA strategies, tax optimization.

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Expert glossary

E-commerce China-Europe glossary

Precise definitions and practical advice to master European regulations

44 terms found

A

AEO (Authorized Economic Operator)

Customs

European customs certification for reliable companies. Benefits: simplified controls, priority clearance, reduced guarantees. For Chinese e-merchants with significant volumes (>€1M/year), the investment (~€50k) can be recouped in 12-18 months.

B

B2B (Business to Business)

TaxCritical

Sales between businesses. Different VAT rules from B2C: possible exemption if customer has valid VAT number (VIES verification mandatory). For Chinese sellers: often requires EU subsidiary for credibility. Watch transfer pricing if selling between Chinese parent and EU subsidiary.

B2C (Business to Consumer)

TaxCritical

Sales to final consumers. VAT ALWAYS due at destination country rate. Since 2021: €22 exemption removed, IOSS mandatory <€150, marketplace liable if stock outside EU. Represents 95% of Chinese e-commerce to Europe.

Brexit

Legal

UK's exit from the EU (2020). Major impact: UK = third country, requires customs declarations, separate UK VAT, different UK IOSS. For Chinese sellers: double administrative complexity and costs. Many abandon UK market or create dedicated structure.

C

Certificate of Origin

Customs

Document proving country of manufacture. Crucial for customs duties and preferential access. For "Made in China" products: generally issued by CCPIT. Watch complex origin rules if multi-country assembly. Cost: €50-200/certificate.

Customs Code (HS/TARIC)

CustomsCritical

10-digit classification determining customs duties and regulations. Error = fines, blockages, seizures. First 6 digits universal (HS), last 4 EU-specific (TARIC). Use official TARIC browser, not third-party sites. Wrong classification = major risk.

CE Conformity

LegalCritical

Mandatory marking for many products sold in EU. Certifies compliance with European safety standards. For Chinese e-merchants: TOTAL liability even if manufacturer marked CE. Verify accredited labs, keep technical documentation 10 years. Non-compliance = market withdrawal + fines.

Customs Exemption

Customs

Customs duty exemption below certain thresholds. For commercial imports: €150 threshold for customs duties (NOT for VAT!). Warning: €22 VAT exemption REMOVED since July 2021. Many Chinese sellers still unaware = major problems.

Customs Guarantee

Customs

Financial security to cover potential duties and taxes. Mandatory for certain procedures (warehouse, transit). Amount: 10-30% goods value. For high-volume e-commerce: comprehensive guarantee possible (reduces cash immobilization). Cost: 1-3% guaranteed amount/year.

Customs Nomenclature

CustomsCritical

Goods classification system for customs. In EU: Combined Nomenclature (CN) 8 digits + 2 for TARIC = 10 digits total. Annual update. Correct classification CRITICAL: determines duties, restrictions, required documents. Use TARIC consultation (official EU site).

Customs Union

Customs

Territory with common external tariff and internal free movement. The EU is a customs union: same duties for imports from China regardless of entry point. Once cleared in one EU country, moves freely. Warning: UK is NO LONGER in the union since Brexit.

Customs Value

CustomsCritical

Calculation basis for import duties and VAT. Includes: product price + transport to EU + insurance. Does NOT include: transport within EU, buying commissions. Under-valuation = serious customs fraud. Method: transaction value priority, otherwise subsidiary methods.

D

De Minimis

TaxCritical

Threshold below which certain rules don't apply. WARNING: €22 VAT exemption threshold was REMOVED in 2021. Only €150 threshold for IOSS remains. Don't confuse with US de minimis ($800) or other countries. Common costly mistake.

Dropshipping

E-commerce

Model where seller has no stock, supplier ships directly. Maximum VAT complexity: you're liable even without touching goods. If supplier outside EU → IOSS mandatory. If supplier in EU → local VAT. Risk: double taxation if mismanaged.

Distance Selling Threshold

TaxCritical

Amount beyond which destination country VAT applies. Since 2021: single €10,000 threshold for entire EU (before: €35-100k per country). Exceeding = OSS mandatory or local registration. Trap: global threshold, not per country. Monthly monitoring recommended.

E

Excise Duties

Tax

Indirect consumption taxes on specific products (alcohol, tobacco, fuel). For Chinese e-merchants, special attention required when selling perfumes, wines or energy products in Europe. Excise duties are added to VAT and can represent 50-80% of the selling price.

EORI (Economic Operators Registration and Identification)

CustomsCritical

Unique mandatory number for any customs operation in the EU. Format: 2 country letters + number. For Chinese seller: necessary from first import. Obtaining: free but 2-4 weeks. Without EORI = goods blocked at customs. One EORI per import country.

EUR.1

Customs

Movement certificate to benefit from preferential rates in countries with EU agreement. USELESS for Chinese products as no EU-China agreement. Beware fraud: some try via third countries (Turkey, Vietnam) but strict origin rules. Fake EUR.1 = criminal sanctions.

F

Free Trade Agreement (FTA)

Customs

Treaty between countries eliminating or reducing trade barriers. The EU has FTAs with many countries but NOT with China, meaning Chinese products remain subject to standard customs duties. However, some products may benefit from GSP (Generalized System of Preferences).

FBA (Fulfillment by Amazon)

E-commerceCritical

Amazon stores and ships your products. Major VAT impact: stock in EU = mandatory local VAT in EACH storage country. Amazon moves freely between warehouses = multi VAT registrations. Real FBA cost = Amazon fees + multi-country VAT compliance. Alternative: FBM from China with IOSS.

Free Zone

Customs

Territory where goods can be stored/processed without duties/VAT. EU has several free zones (Hamburg, Shannon...). Useful for: buffer stock, assembly, re-export. Warning: sale to EU from free zone = normal import with duties/VAT.

G

GSP (Generalized System of Preferences)

Customs

Reduced customs tariffs for developing countries. China EXCLUDED from European GSP since 2015 (economy too developed). Some confuse with US GSP (also excluded). Impact: full customs duties on Chinese products. No legal workaround possible.

H

Harmonized System (HS)

Customs

International 6-digit goods classification. Basis of European TARIC code (10 digits). Revision every 5 years = codes can change. Classification error = global problem. Use Binding Tariff Information (BTI) to secure complex product classification.

I

IOSS (Import One-Stop Shop)

TaxCritical

Simplified system to collect VAT on B2C sales <€150 from third countries. Mandatory in practice (otherwise customer pays on receipt). Since 2023: EU intermediary MANDATORY for non-EU sellers. Monthly declaration, quarterly payment. One IOSS covers all 27 EU countries. Cost: €300-800/month depending on volume.

Incoterms

Logistics

International commercial terms defining responsibilities and costs. For China→Europe e-commerce: DAP (customer pays customs) vs DDP (seller pays everything). DDP attractive for customer but requires IOSS/local VAT. 2020 version in force. Wrong Incoterm = costly disputes.

Import Quotas

Customs

Quantitative limits on certain product imports. EU applies quotas on textiles, steel, certain Chinese agricultural products. Once quota reached: normal duties or prohibition. Check TARIC for current quotas. Strategy: import early in year or diversify origins.

K

KYC (Know Your Customer)

Legal

Obligation to verify customer identity, strengthened for marketplaces since DSA 2024. Impact on Chinese sellers: seller documentation required (business license, ID, bank account). Non-compliance = account suspension. Prepare complete translated/apostilled file in advance.

M

Marketplace

E-commerceCritical

Platform facilitating sales between third parties. Since 2021: liable for VAT if seller outside EU and stock outside EU (deemed supplier). Amazon, eBay collect automatically. Warning: even with marketplace liable, YOU remain responsible for product compliance, IOSS if <€150.

MOSS (Mini One-Stop Shop)

Tax

Old system (replaced by OSS in 2021) for B2C digital services. Mentioned for historical context. If selling digital services (apps, ebooks, SaaS) from China to EU: now use OSS with €10k threshold.

O

OSS (One-Stop Shop)

TaxCritical

System to declare VAT on intra-EU distance sales. Threshold: €10,000/year all EU. Beyond: customer country VAT + quarterly OSS declaration. For Chinese sellers with EU subsidiary or multi-country FBA stock. Alternative: stay under threshold or local VAT in each country.

P

Place of Delivery

TaxCritical

Determines applicable VAT in B2C. Rule: VAT of country where goods delivered to final customer. Watch "chain transactions": if multiple intermediaries, identify THE delivery triggering taxation. Pickup points = delivery in that country.

Preferential Origin

Customs

Status allowing reduced customs tariffs if trade agreement. China has NO preferential agreement with EU. Beware circumvention attempts via third countries: strict origin rules (substantial transformation required). Origin fraud = criminal + commercial sanctions.

Pan-EU (FBA Program)

E-commerceCritical

Amazon program allowing storage in one country, sales across EU. WARNING: does NOT exempt from VAT obligations! You owe VAT in EACH country where Amazon stores (can change without notice). Real cost = Pan-EU fees + VAT compliance 7+ countries. Alternative: EFN (single country).

R

REACH (Registration, Evaluation, Authorisation of Chemicals)

Legal

EU regulation on chemical substances. E-commerce impact: cosmetics, toys, textiles, electronics. EU importer = compliance responsible. Costs: lab tests + registration if >1 ton/year. Non-compliance = market withdrawal + fines. Solution: request REACH dossier from manufacturer.

REX (Registered Exporter)

Customs

Self-certification origin system for exporters. Replaces paper origin certificates for certain agreements. For Chinese sellers: mainly useful if re-exporting from EU to third countries with agreements. Free registration but strict checks. Abuse = removal + sanctions.

S

SAD (Single Administrative Document)

Customs

Customs declaration for imports/exports outside EU. Complex 54-box document requiring absolute precision. Common errors: undervalued customs value, incorrect origin, wrong TARIC code. Since 2023, electronic version mandatory via ICS2. Broker cost: €50-150/SAD.

T

Tax Jurisdiction

Tax

Territory where tax rules apply. For e-commerce: destination principle = VAT of customer's country. Watch B2B sales: customer status verification mandatory. Jurisdiction conflicts possible if presence in multiple countries (permanent establishment).

Transfer Pricing

Tax

Prices between related companies (e.g., China parent → France subsidiary). Must respect "arm's length" principle. Documentation mandatory if >€400k transactions. Risk: double tax adjustment (China + France). Accepted methods: CUP, cost+, TNMM. Advice: preventive transfer pricing study.

TARIC (Integrated Tariff of the European Communities)

CustomsCritical

EU database containing ALL duty rates, restrictions, required documents by product. 10-digit code mandatory for imports. Free online consultation. TARIC error = minimum customs blockage. Tip: TARIC screenshot as classification proof.

Tax Yield Management

Tax

Legal optimization of tax burden. For cross-border e-commerce: subsidiary jurisdiction choice, profit repatriation timing, use of carry-forward losses. Different from evasion (illegal). Requires expert knowledge. Potential ROI: 3-5% additional margin.

V

VAT (Value Added Tax)

TaxCritical

Consumption tax, calculated on added value. EU standard rates: 17% (Luxembourg) to 27% (Hungary). B2C e-commerce: ALWAYS customer country rate. Since 2021: due from €1 (no more €22 exemption). Non-payment = fines + interest + business blocking.

VIES (VAT Information Exchange System)

TaxCritical

European VAT number verification system. MANDATORY before any exempt B2B sale. Free online verification. Keep verification proof. If invalid number but you still exempt = YOU pay the VAT. Automate via API for large volumes.

W

WEEE (Waste Electrical and Electronic Equipment)

Legal

EU directive requiring producers/importers to finance electronic product recycling. E-commerce impact: national registration mandatory BEFORE sale, financial contribution (~€0.01-2/product), number visible on invoices. Non-compliance = fines + market withdrawal.

X

XML Reporting

Tax

Electronic format for tax/customs declarations. Increasingly mandatory (SAF-T, VAT returns). For high-volume e-commerce: invest in compatible solutions. Format errors = automatic rejection. Test in sandbox environment before production.

N
Noé

Chartered accountant specializing in supporting Chinese e-commerce merchants in France and Europe.

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